6 Best Practices For Creating A Woo Commerce Store
Are you thinking of creating a WooCommerce store? Then you are one among many users who are converting PSD to WordPress, switching platforms or building a fresh interface to do so. WooCommerce is one of the most popular solutions for building e-commerce stores. Installing this plugin on a WordPress website enables users to add a virtual outlet to their interfaces. They can use the shop to sell all kinds of physical and digital products or services. The plugin provides all the necessary elements for building an outlet like product display, shopping cart, etc. It also provides multiple shipping and payment options apart from tax management and other beneficial tools. However, some best practices must be followed to create a successful store. Let’s take a look at them.
One of the most vital factors that can affect your outlet’s performance is your web hosting plan. Many people choose shared hosting packages as they are cheaper. This can lead to their website become slow or inaccessible during peak traffic. This happens because the server resources are shared by multiple entities. An online shop can lose valuable traffic and potential customers in this manner. You must, therefore, choose an efficient hosting company which is known for reliable services. There are many dedicated WordPress hosting services which provide scalable infrastructure. This will help you in easily adjusting to increased demands when your store grows in the future.
WooCommerce provides you with all the necessary components to build an outlet. However, you need a WordPress theme to define an attractive storefront and add the desired functionality. There are many themes that have been built specifically for the popular e-commerce solution. Choosing such templates will ensure full compatibility with the plugin. You must make sure that the selected layout supports all popular browsers. It will also be sensible to choose a product which has a blog section. It will come in handy in optimizing the website for search engines. E-commerce users must opt for a layout which receives regular updates and comes with developer support.
Another important thing to consider while creating a WooCommerce store is planning the checkout page. People like a simple process which helps them in completing a purchase quickly. They also want to know all the relevant information before making payments. Merchants must ask for only the necessary information from customers and limit the fields on the page. They must also clearly mention all vital pricing details like taxes and shipping charges. Display trust badges and seals to inspire confidence among the buyers. The shopping cart buttons must be distinctly visible on the page so that users can easily spot them.
People want to be assured that the outlet they are dealing with is a secure platform. They will not share vital payment information like credit card details on a website which does not seem safe. The best way to inspire trust among prospective customers is by installing an SSL certificate. This will encrypt the communication between the interface and the visitors’ browsers. Enabling these licenses will change your URL from http to https. A green padlock sign before the URL will also be visible to users signifying the secure status of the website. Visitors will not be hesitant in buying from a website with an SSL certificate.
5. Use Analytics To Track Store Traffic
It is essential to track your store’s traffic to assess its performance. You need to know how many people are visiting the store and whether they are making purchases or not. Analytics tools like Google Analytics will help in such analyses. The service can be integrated with your store through plugins made specifically for the purpose. This will help you know the demographics of your audience apart from tracking product and sales performance.
Once you launch your store, you will need to build a substantial user base to sustain the business. Integrating automated e-mail marketing solutions with the outlet will help in the purpose. They will allow you to segment the audience and target them with personalized content. You can send e-mails for welcoming new clients, sending order confirmations, and target abandoned cart shoppers.
Keep these key suggestions in mind while creating a WooCommerce store and be rest assured that you will build a high-performance outlet. These ideas will help in creating an efficient interface with all the necessary e-commerce features.